{"id":3528,"date":"2026-05-09T11:10:13","date_gmt":"2026-05-09T08:10:13","guid":{"rendered":"https:\/\/www.gamermarkt.com\/blog\/?p=3528"},"modified":"2026-07-09T13:29:09","modified_gmt":"2026-07-09T10:29:09","slug":"sony-bungie-765-milyon-dolar-zarar-marathon-krizi","status":"publish","type":"post","link":"https:\/\/www.gamermarkt.com\/blog\/tr\/sony-bungie-765-milyon-dolar-zarar-marathon-krizi\/","title":{"rendered":"Sony’nin Bungie Faturas\u0131: 765 Milyon Dolarl\u0131k De\u011fer Kayb\u0131 ve Marathon’un Belirsiz Gelece\u011fi"},"content":{"rendered":"\n
\n

Sony’nin 3,6 milyar dolara sat\u0131n ald\u0131\u011f\u0131 Bungie, 2025 mali y\u0131l\u0131nda 765 milyon dolarl\u0131k de\u011fer kayb\u0131yla \u015firketin en tart\u0131\u015fmal\u0131 yat\u0131r\u0131mlar\u0131ndan birine d\u00f6n\u00fc\u015ft\u00fc. Marathon ve Destiny 2’nin beklentilerin \u00e7ok alt\u0131nda kalmas\u0131 tabloyu a\u011f\u0131rla\u015ft\u0131r\u0131yor.<\/p>\n<\/blockquote>\n\n

Sony, 2025 mali y\u0131l\u0131 (Mart 2026’da sona eren d\u00f6nem) finansal raporunda Bungie varl\u0131klar\u0131 \u00fczerinden toplam 120,1 milyar yen, yani yakla\u015f\u0131k 765 milyon dolarl\u0131k de\u011fer d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc (impairment loss) kaydetti. Bu rakam, 2022 y\u0131l\u0131nda 3,6 milyar dolara ger\u00e7ekle\u015ftirilen sat\u0131n alman\u0131n Sony i\u00e7in ne denli a\u011f\u0131r bir y\u00fck haline geldi\u011fini g\u00f6zler \u00f6n\u00fcne seriyor. Raporun yay\u0131nland\u0131\u011f\u0131 8 May\u0131s 2026 itibar\u0131yla Bungie’nin hem Marathon hem de Destiny 2 cephesindeki performans\u0131 ciddi soru i\u015faretleri do\u011furuyor.<\/p>\n\n

765 Milyon Dolarl\u0131k Kay\u0131p Nas\u0131l Olu\u015ftu?<\/h2>\n\n

Sony’nin mali raporuna g\u00f6re de\u011fer kayb\u0131 iki \u00e7eyre\u011fe yay\u0131lm\u0131\u015f durumda. \u0130kinci \u00e7eyrekte (Q2 FY2025) Destiny 2’nin beklentilerin alt\u0131nda kalmas\u0131 nedeniyle 31,5 milyar yen (yakla\u015f\u0131k 204 milyon dolar) tutar\u0131nda ilk kay\u0131p yaz\u0131ld\u0131. D\u00f6rd\u00fcnc\u00fc \u00e7eyrekte (Q4 FY2025) ise Marathon’un 5 Mart 2026’daki lansman\u0131ndan yaln\u0131zca birka\u00e7 hafta sonra 88,6 milyar yen (yakla\u015f\u0131k 565 milyon dolar) daha eklendi. \u0130ki \u00e7eyre\u011fin toplam\u0131 120,1 milyar yeni, yani yakla\u015f\u0131k 765 milyon dolar\u0131 buluyor.<\/p>\n\n

Bu rakamlar do\u011frudan nakit kay\u0131p anlam\u0131na gelmiyor; Bungie’nin Sony’nin defterlerindeki varl\u0131k de\u011ferinin d\u00fc\u015f\u00fcr\u00fclmesi demek. Ba\u015fka bir deyi\u015fle Sony, 3,6 milyar dolara ald\u0131\u011f\u0131 st\u00fcdyonun art\u0131k bu fiyata de\u011fmedi\u011fini resmen kabul etmi\u015f oluyor. Bungie’nin Sony i\u00e7in g\u00fcncel de\u011feri 3 milyar dolar\u0131n alt\u0131na indi.<\/p>\n\n

Marathon Neden Beklentilerin Alt\u0131nda Kald\u0131?<\/h2>\n\n

Bungie’nin on y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir geli\u015ftirdi\u011fi ilk yeni franchise olan Marathon, 5 Mart 2026’da PC, PS5 ve Xbox Series X\/S platformlar\u0131nda 39,99 dolar fiyat etiketiyle piyasaya \u00e7\u0131kt\u0131. Ancak \u00e7\u0131k\u0131\u015f performans\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratt\u0131. Alinea Analytics verilerine g\u00f6re oyun ilk ay\u0131nda yakla\u015f\u0131k 1,2 milyon kopya satt\u0131 ve br\u00fct gelir 55 milyon dolar civar\u0131nda kald\u0131.<\/p>\n\n

Platform baz\u0131nda da\u011f\u0131l\u0131m da dikkat \u00e7ekici: Steam yakla\u015f\u0131k 800 bin kopya ile toplam sat\u0131\u015flar\u0131n y\u00fczde 70’ine yak\u0131n\u0131n\u0131 olu\u015ftururken, PS5 yaln\u0131zca 217 bin kopya (y\u00fczde 19), Xbox ise 133 bin kopya (y\u00fczde 11) seviyesinde kald\u0131. Sony’nin birinci parti oyunu olan Marathon’un kendi platformunda bu denli d\u00fc\u015f\u00fck pay almas\u0131, \u015firketin oyuna olan g\u00fcveninin zay\u0131flad\u0131\u011f\u0131 y\u00f6n\u00fcndeki iddialar\u0131 g\u00fc\u00e7lendirdi.<\/p>\n\n

Ampere Analysis ise farkl\u0131 bir metrik kullanarak Marathon’un lansman ay\u0131nda 2,2 milyon oyuncuya ula\u015ft\u0131\u011f\u0131n\u0131 tahmin etti. Ancak bu rakam sat\u0131\u015f say\u0131s\u0131yla birebir \u00f6rt\u00fc\u015fm\u00fcyor ve iade edilen kopyalar\u0131 da i\u00e7erebilece\u011fi de\u011ferlendiriliyor.<\/p>\n\n

Steam’de Oyuncu Say\u0131lar\u0131 Serbest D\u00fc\u015f\u00fc\u015fte<\/h2>\n\n

Marathon’un Steam’deki e\u015fzamanl\u0131 oyuncu zirvesi lansman haftas\u0131nda 88.337 olarak kaydedildi. Ancak bu say\u0131 yedi hafta i\u00e7inde y\u00fczde 83 d\u00fc\u015ferek 15 bin seviyelerine geriledi. May\u0131s 2026 ba\u015f\u0131 itibar\u0131yla g\u00fcnl\u00fck zirve 10.000-15.000 band\u0131nda seyrediyor ve oyun Steam’in en \u00e7ok oynanan 100 oyun listesinden \u00e7oktan d\u00fc\u015fm\u00fc\u015f durumda.<\/p>\n\n

\u0130ronik bir \u015fekilde, Bungie’nin 11 y\u0131ll\u0131k oyunu Destiny 2 bile \u015fu anda Marathon ile neredeyse ayn\u0131 g\u00fcnl\u00fck aktif oyuncu say\u0131s\u0131na sahip. Destiny 2 tarihinin en zay\u0131f i\u00e7erik d\u00f6nemlerinden birini ya\u015farken bile Marathon’la ba\u015fa ba\u015f gitmesi, yeni oyunun tutunma kapasitesi hakk\u0131nda ciddi sorular do\u011furuyor.<\/p>\n\n

Destiny 2 Cephesinde Durum Ne?<\/h2>\n\n

Sony CFO’su Lin Tao, Kas\u0131m 2025’teki yat\u0131r\u0131mc\u0131 \u00e7a\u011fr\u0131s\u0131nda durumu a\u00e7\u0131k\u00e7a ifade etmi\u015fti: “Destiny 2’nin sat\u0131\u015flar\u0131 ve kullan\u0131c\u0131 etkile\u015fimi, Bungie’yi sat\u0131n ald\u0131\u011f\u0131m\u0131z d\u00f6nemdeki beklentilerimize ula\u015famad\u0131.” Bu a\u00e7\u0131klama, rekabet ortam\u0131ndaki de\u011fi\u015fikliklere ba\u011flanm\u0131\u015ft\u0131. Destiny 2’nin Steam oyuncu say\u0131lar\u0131 tarihi dip seviyelere inerken, oyunun gelir potansiyeli de paralel \u015fekilde azald\u0131.<\/p>\n\n

The Final Shape geni\u015flemesi 2024’te oyuncu rekorlar\u0131 k\u0131rm\u0131\u015f olsa da bu ivme korunamad\u0131. Bungie, Destiny 2’nin i\u00e7erik \u00fcretim kapasitesini k\u0131smak zorunda kald\u0131; \u00e7\u00fcnk\u00fc st\u00fcdyonun b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc Marathon’a y\u00f6nlendirildi. Bu kaynak aktar\u0131m\u0131, kalan Destiny 2 toplulu\u011funda da ciddi memnuniyetsizli\u011fe yol a\u00e7t\u0131.<\/p>\n\n

Bungie’de \u0130\u015ften \u00c7\u0131karmalar ve Y\u00f6netim Krizi<\/h2>\n\n

Bungie’nin son iki y\u0131l\u0131 adeta bir f\u0131rt\u0131na d\u00f6nemi oldu. 2023’te yakla\u015f\u0131k 100, 2024’te ise 220 \u00e7al\u0131\u015fan i\u015ften \u00e7\u0131kar\u0131ld\u0131. Bu ikinci dalga k\u00fcresel i\u015fg\u00fcc\u00fcn\u00fcn y\u00fczde 17’sine denk geliyordu. Ayr\u0131ca 155 pozisyon Sony Interactive Entertainment b\u00fcnyesine entegre edildi, bu da Bungie’nin orijinal sat\u0131n alma anla\u015fmas\u0131nda vaat edilen ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n fiilen sona erdi\u011fi anlam\u0131na geliyordu.<\/p>\n\n

23 y\u0131ll\u0131k g\u00f6rev s\u00fcresinin ard\u0131ndan CEO Pete Parsons da A\u011fustos 2025’te g\u00f6revinden ayr\u0131ld\u0131. Sony’nin CFO’su, Bungie’nin ba\u011f\u0131ms\u0131zl\u0131\u011f\u0131n\u0131n “hafifletildi\u011fini” ve \u015firket \u00fczerinde daha fazla kontrol uygulanaca\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a belirtmi\u015fti. 2026 May\u0131s’\u0131 itibar\u0131yla st\u00fcdyodaki geli\u015ftiricilerin \u00e7o\u011funlu\u011fu Marathon \u00fczerinde \u00e7al\u0131\u015fmaya y\u00f6nlendirilmi\u015f durumda.<\/p>\n\n

Sony’nin Genel Oyun B\u00f6l\u00fcm\u00fc Tablosu Nas\u0131l?<\/h2>\n\n

Bungie kaynakl\u0131 kay\u0131plara ra\u011fmen Sony’nin Oyun ve A\u011f Hizmetleri b\u00f6l\u00fcm\u00fc 2025 mali y\u0131l\u0131n\u0131 4,685 trilyon yen net sat\u0131\u015fla kapatt\u0131; bu rakam bir \u00f6nceki y\u0131lla neredeyse ayn\u0131 seviyede. Faaliyet geliri ise y\u00fczde 12 artarak 463,3 milyar yene ula\u015ft\u0131. Sony, Bungie kay\u0131plar\u0131 hari\u00e7 tutuldu\u011funda faaliyet gelirinin rekor seviyeye \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ve y\u0131ll\u0131k bazda y\u00fczde 45 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc vurgulad\u0131.<\/p>\n\n

2026 mali y\u0131l\u0131 (Mart 2027’de sona erecek d\u00f6nem) i\u00e7in ise Sony, oyun b\u00f6l\u00fcm\u00fcnde sat\u0131\u015flar\u0131n donan\u0131m sat\u0131\u015flar\u0131ndaki d\u00fc\u015f\u00fc\u015f nedeniyle y\u00fczde 6 gerileyece\u011fini \u00f6ng\u00f6r\u00fcrken, faaliyet gelirinin “tek seferlik de\u011fer d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc kay\u0131plar\u0131n\u0131n olmamas\u0131” sayesinde y\u00fczde 30 artarak 600 milyar yene \u00e7\u0131kmas\u0131n\u0131 bekliyor. Yeni nesil platform yat\u0131r\u0131mlar\u0131n\u0131n da bu d\u00f6nemde h\u0131z kazanaca\u011f\u0131 belirtildi.<\/p>\n\n

Marathon’un Gelece\u011fi: Bungie Ne Diyor?<\/h2>\n\n

T\u00fcm olumsuz tabloya ra\u011fmen Bungie, Marathon’u uzun vadeli desteklemeye kararl\u0131 g\u00f6r\u00fcn\u00fcyor. Yarat\u0131c\u0131 direkt\u00f6r Julia Nardin, GamesRadar’a verdi\u011fi r\u00f6portajda “Hikayeyi \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l boyunca nereye ta\u015f\u0131mak istedi\u011fimizi biliyoruz” dedi. Haziran ay\u0131nda ba\u015flamas\u0131 planlanan Sezon 2: Nightfall ile yeni harita, yeni Runner karakteri ve \u00e7e\u015fitli iyile\u015ftirmeler geliyor. \u00dc\u00e7 ay sonra da Sezon 3 ba\u015flayacak.<\/p>\n\n

Bungie ayr\u0131ca Destiny 2’deki tart\u0131\u015fmal\u0131 “i\u00e7erik kasas\u0131” (content vaulting) hatas\u0131n\u0131 tekrarlamamaya s\u00f6z verdi; Marathon’da hikaye a\u00e7\u0131s\u0131ndan \u00f6nemli g\u00f6revler kal\u0131c\u0131 olarak eri\u015filebilir kalacak. Ancak oyuncular\u0131n oyuna d\u00f6nmesi i\u00e7in Sezon 2’nin g\u00fc\u00e7l\u00fc bir \u00e7\u0131k\u0131\u015f yapmas\u0131 kritik \u00f6nem ta\u015f\u0131yor.<\/p>\n\n

Sony’nin Bungie Yat\u0131r\u0131m\u0131 \u0130\u00e7in Bundan Sonra Ne Olabilir?<\/h2>\n\n

Sony, mali raporunda Bungie varl\u0131klar\u0131na y\u00f6nelik gelecekte ek de\u011fer d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc kay\u0131plar\u0131 ya\u015fanabilece\u011fi uyar\u0131s\u0131nda bulundu. \u015eirketin ifadesiyle, “Marathon ve Destiny 2’nin performans\u0131 beklentilerimize ula\u015fmazsa, gelecekte de de\u011fer d\u00fc\u015f\u00fckl\u00fc\u011f\u00fc riski devam eder.” Bu ifade, Bungie’nin k\u0131sa vadede ek i\u015ften \u00e7\u0131karmalar veya yap\u0131sal de\u011fi\u015fikliklerle kar\u015f\u0131la\u015fabilece\u011fi anlam\u0131na geliyor.<\/p>\n\n

Eski Square Enix y\u00f6neticisi Jacob Navok’un i\u015faret etti\u011fi gibi, Sony’nin Marathon’u kendi PlayStation ma\u011fazas\u0131nda bile aktif olarak tan\u0131tmamas\u0131, platform sahibinin oyuna olan inanc\u0131n\u0131n zay\u0131flad\u0131\u011f\u0131n\u0131n somut bir g\u00f6stergesi. 250 milyon dolar geli\u015ftirme maliyeti iddia edilen bir oyun i\u00e7in 55 milyon dolarl\u0131k lansman geliri, yat\u0131r\u0131m\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc ciddi \u00f6l\u00e7\u00fcde zorla\u015ft\u0131r\u0131yor.<\/p>\n\n

Oyuncular ve Sekt\u00f6r \u0130\u00e7in \u00c7\u0131kar\u0131mlar<\/h2>\n\n

Sony’nin Bungie deneyimi, canl\u0131 servis (live service) modelinin risklerini \u00e7arp\u0131c\u0131 bi\u00e7imde ortaya koyuyor. Concord’un h\u0131zl\u0131 \u00e7\u00f6k\u00fc\u015f\u00fc, iptal edilen bir\u00e7ok canl\u0131 servis projesi ve \u015fimdi Marathon’un zay\u0131f performans\u0131, Sony’nin agresif canl\u0131 servis stratejisinin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ba\u015far\u0131s\u0131z oldu\u011funu g\u00f6steriyor. Helldivers 2’nin ba\u015far\u0131s\u0131 ise bu tabloda nadir bir istisna olarak \u00f6ne \u00e7\u0131k\u0131yor, ancak geli\u015ftirici Arrowhead bile bir sonraki oyunu i\u00e7in Sony ortakl\u0131\u011f\u0131ndan ayr\u0131lma yoluna gitti.<\/p>\n\n

Bungie a\u00e7\u0131s\u0131ndan ise durum kritik bir d\u00f6n\u00fcm noktas\u0131nda. St\u00fcdyo, Halo ile oyun tarihine damga vurmu\u015f ve Destiny ile canl\u0131 servis modelinin \u00f6nc\u00fclerinden olmu\u015ftu. Ancak art arda gelen y\u00f6netim krizleri, toplu i\u015ften \u00e7\u0131karmalar, topluluk g\u00fcveninin erozyonu ve \u015fimdi de Marathon’un beklentilerin alt\u0131ndaki performans\u0131, bir zamanlar sekt\u00f6r\u00fcn en prestijli st\u00fcdyolar\u0131ndan birini varl\u0131k s\u00fcrd\u00fcrme m\u00fccadelesine sokmu\u015f durumda. \u00d6n\u00fcm\u00fczdeki \u00fc\u00e7 ila alt\u0131 ayl\u0131k s\u00fcre\u00e7, hem Marathon’un hem de Bungie’nin kaderini belirleyecek.<\/p>\n\n

Marathon ve Bungie’nin gelecekteki geli\u015fmelerini takip etmek isteyen oyuncular, GamerMarkt’\u0131n Marathon uzun vadeli destek plan\u0131<\/a> yaz\u0131s\u0131ndan detayl\u0131 bilgiye ula\u015fabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sony’nin 3,6 milyar dolara sat\u0131n ald\u0131\u011f\u0131 Bungie, 2025 mali y\u0131l\u0131nda 765 milyon dolarl\u0131k de\u011fer kayb\u0131yla \u015firketin en tart\u0131\u015fmal\u0131 yat\u0131r\u0131mlar\u0131ndan birine d\u00f6n\u00fc\u015ft\u00fc. Marathon ve Destiny 2’nin beklentilerin \u00e7ok alt\u0131nda kalmas\u0131 tabloyu a\u011f\u0131rla\u015ft\u0131r\u0131yor.<\/p>\n","protected":false},"author":5,"featured_media":3529,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[319],"tags":[],"class_list":["post-3528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"_links":{"self":[{"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/3528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/comments?post=3528"}],"version-history":[{"count":1,"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/3528\/revisions"}],"predecessor-version":[{"id":3530,"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/posts\/3528\/revisions\/3530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/media\/3529"}],"wp:attachment":[{"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/media?parent=3528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/categories?post=3528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gamermarkt.com\/blog\/tr\/wp-json\/wp\/v2\/tags?post=3528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}