Blizzard officially ended Turkish Lira support on Battle.net as of June 23, 2026. All games and services in Turkey now use euro pricing, effectively ending regional pricing for Turkish players. Here’s a full breakdown of the change.
Blizzard Entertainment officially ended Turkish Lira (TRY) support on Battle.net on June 23, 2026. All games, subscriptions, DLCs, and in-game purchases in the Turkey region are now priced in euros, matching the standard European pricing tier. The change was announced via email to users in late April 2026 with a 60-day notice period, and it marks the end of regional pricing for one of Blizzard’s most vocal player communities.
Why Blizzard Made the Switch
Blizzard cited a “regular review of global and regional market conditions” as the reason behind the currency change. The Turkish Lira has been in a sustained decline against major currencies, with 1 EUR trading at approximately 52.84 TRY as of June 24, 2026. Regional TL pricing meant Blizzard was effectively selling products at a fraction of their global value, a pattern that became increasingly unsustainable as the currency gap widened.
This move follows a broader industry trend. Valve removed TL support from Steam in November 2023, switching Turkey to USD-based pricing under its MENA region classification. EA followed shortly after. Blizzard’s decision to use euros rather than dollars is notable because the euro has generally traded higher than the dollar against the lira, making the impact on Turkish players even steeper.
New WoW Subscription Pricing for Turkey
World of Warcraft subscribers are among the most directly affected. Blizzard published the following euro-based recurring subscription rates for Turkey:
| Plan | Price (EUR) | Monthly Equivalent |
|---|---|---|
| 1 Month | €12.99 | €12.99 |
| 3 Months | €35.97 | €11.99 |
| 6 Months | €65.94 | €10.99 |
| 12 Months | €131.88 | €10.99 |
| 60-Day Game Time | €25.98 | — |
These prices are identical to what players in Western Europe pay. Before the switch, the 12-month WoW subscription cost around 3,600 TL. At current exchange rates, €131.88 converts to roughly 6,970 TL, nearly doubling the effective cost. The monthly subscription jumped from approximately 199 TL to around 686 TL equivalent.
What Happened to Existing TL Balances
Blizzard confirmed that any Turkish Lira balance stored in Battle.net accounts would be converted to euros at the transition. The exchange rate used was the spot rate published by the Central Bank of the Republic of Turkey (TCMB), taken from the day before the official switch date. Active subscriptions continued at the old TL rate until the transition, but all renewals and new subscriptions after June 22 are billed entirely in euros.
The Scope Goes Beyond Subscriptions
The currency change is not limited to WoW. Every product and service on the Battle.net store now uses euro pricing for users in Turkey. This includes full game purchases (Call of Duty, Diablo IV, Overwatch 2), expansion packs, seasonal Battle Passes, in-game cosmetic items, character services, and any other microtransactions. For players who regularly buy Battle Passes or DLC content, the cumulative cost increase over a year is substantial.
Player Backlash on Blizzard Forums
The announcement triggered intense community reactions. On Blizzard’s official EU and US forums, Turkish players argued that regional pricing is not a privilege but a necessary system that reflects real economic differences. One widely shared post on the Blizzard feedback forum stated: “Income levels in Turkey are not comparable to most European countries, yet Turkish players are now expected to pay the same euro-based prices.”
Players pointed out that a monthly WoW subscription now represents roughly 1/12 of the Turkish minimum wage, making Blizzard products effectively unaffordable for a significant portion of the player base, particularly students and young workers. Some community members announced they were cutting ties with Blizzard games entirely. On the Overwatch forums, players described the switch as turning the game into “a luxury that most of us can no longer afford.”
A Broader Industry Pattern
Blizzard’s decision fits into a clear industry trajectory away from regional pricing in Turkey:
- Steam (November 2023): Dropped TL, moved Turkey to USD-based MENA pricing. Players reported 200-300% price increases on many titles.
- EA (December 2023): Followed Steam’s lead and switched to dollar-based pricing.
- Battle.net (June 2026): Switched to euro pricing, arguably even more impactful given the euro’s higher rate against TL.
Not every platform is moving in the same direction, however. GOG introduced Turkish Lira support and dedicated regional pricing on June 3, 2026, with prices adjusted to local market conditions. Epic Games Store also continues to accept TL. These platforms represent the remaining options for Turkish gamers who want to shop in their local currency.
How This Affects Other Regions
Turkey was not the only region affected by Blizzard’s June 2026 pricing review. The United Kingdom saw WoW subscription increases of 7-10% (1-month rising from £9.99 to £10.99). Kazakhstan experienced increases of up to 37%, and Georgia also saw significant adjustments. However, Turkey’s situation is unique because it involves a complete currency switch rather than a simple price adjustment within the existing currency.
This distinction matters. A price increase in GBP or KZT still allows players to budget in their local currency. Switching to EUR means Turkish players now face both the base price and ongoing exchange rate volatility every time they make a purchase.
Practical Tips for Affected Players
For players looking to manage costs after the switch, a few strategies can help:
- Choose longer subscription plans: The 12-month WoW plan at €10.99/month is roughly 15% cheaper per month than the rolling 1-month option at €12.99.
- Watch for seasonal sales: Battle.net regularly runs Spring Sale, Summer Sale, and holiday discount events where game prices can drop significantly.
- Check third-party e-pin marketplaces: Platforms like GamerMarkt offer Blizzard game accounts, WoW digital codes, and related products that can sometimes provide better value than direct store purchases.
- Be aware of bank fees: Foreign currency transactions through Turkish banks often carry additional exchange rate margins and fees. Check your card issuer’s policy on EUR transactions.
What This Means for Regional Pricing Globally
The removal of regional pricing in Turkey raises broader questions about how digital storefronts will handle economically diverse markets going forward. Regional pricing has historically allowed publishers to maintain large player bases in countries with lower purchasing power, which in turn supports multiplayer ecosystems, community engagement, and long-term franchise loyalty.
When Steam dropped TL pricing in 2023, analysts warned it could set a precedent. Battle.net’s follow-up three years later confirms that the shift is structural, not incidental. If the trend continues, players in countries with volatile currencies may increasingly find that major gaming platforms default to hard-currency pricing, leaving regional affordability to smaller or more agile storefronts.
GOG’s counter-move, launching TL support with genuine regional price adjustments in the same month Battle.net dropped it, suggests there is still commercial logic in serving price-sensitive markets. Whether larger platforms will revisit their approach depends on competitive pressure, community retention metrics, and the long-term revenue math of keeping versus losing regional player bases.
Common Questions About the Battle.net Currency Switch
Does this affect all Blizzard games or just WoW?
All games and services on Battle.net are affected. This includes Call of Duty, Diablo IV, Overwatch 2, StarCraft, Hearthstone purchases, and every other product sold through the store.
Can players change their Battle.net region to avoid euro pricing?
Blizzard allows region changes through their support page, but the system detects your location via IP address. Switching regions also clears your wallet balance and may restrict access to region-locked content. It is not a straightforward workaround.
Are other regions expected to lose local currency support?
Blizzard has not announced further currency removals. However, the pattern of Steam, EA, and now Battle.net moving away from TL suggests that currencies experiencing sustained devaluation may face similar reviews in the future.
Which platforms still support Turkish Lira?
As of June 2026, Epic Games Store and GOG continue to accept TL. GOG additionally offers Turkey-specific regional pricing adjusted to local purchasing power.
Will Blizzard reconsider this decision?
There is no official indication of a reversal. Despite significant community feedback on Blizzard forums, the company has proceeded with the switch as planned. Players continue to advocate for restored regional pricing, but no policy change has been announced.
