NVIDIA has activated in-app labels on GeForce NOW that identify Xbox Game Pass and Ubisoft+ titles directly on game detail pages. Six new games and a free Marvel Rivals skin round out this week’s update.
NVIDIA has rolled out a significant quality-of-life update to GeForce NOW, its cloud gaming platform that now supports over 4,000 games across Ready-to-Play and Install-to-Play libraries. The new in-app labelling system, first announced at GDC 2026 in March, is now live. It tags games on their detail pages to show whether they belong to a connected Xbox Game Pass or Ubisoft+ subscription.
How Do the New In-App Labels Work?
Once a user links their Xbox or Ubisoft Connect account to GeForce NOW, clear subscription labels appear directly on each game’s details page. If a title like Assassin’s Creed Shadows is part of a connected Ubisoft+ Premium library, the label reads something like “Ubisoft+ Premium: Subscribed” right on the page. The same logic applies to Xbox Game Pass titles.
NVIDIA describes the feature as eliminating guesswork: players can instantly see what is available to stream from their connected subscriptions without needing to cross-reference multiple apps or websites. For users who subscribe to both Game Pass and Ubisoft+ alongside their GeForce NOW membership, this is a meaningful improvement to library management.
Why Does This Matter for Cloud Gamers?
GeForce NOW’s core value proposition is that players bring their own games to the cloud. Unlike Xbox Cloud Gaming, which streams from the Game Pass catalogue directly, GeForce NOW connects to existing store libraries on Steam, Epic Games Store, Ubisoft Connect, and Xbox. The addition of subscription labels makes the platform function more like a unified dashboard for all of a player’s gaming subscriptions.
This is particularly relevant now that Xbox Game Pass has been adding high-profile titles throughout April 2026, including Hades II, The Elder Scrolls IV: Oblivion Remastered, and Vampire Crawlers. With the labelling system, Game Pass subscribers using GeForce NOW can spot these additions immediately within the cloud app rather than discovering them separately on Xbox’s own interface.
The global cloud gaming market was valued at USD 3.34 billion in 2024 and is projected to reach USD 40.2 billion by 2031, growing at a CAGR of 41.1%. NVIDIA’s move to consolidate multiple subscription ecosystems under one visible interface positions GeForce NOW as a central hub in that expanding landscape.
Six New Games Join the Cloud This Week
Alongside the label rollout, NVIDIA announced six titles joining the GeForce NOW library this week:
- Vampire Crawlers: The Turbo Wildcard from Vampire Survivors (Steam and Xbox, available on Game Pass, April 21)
- Tides of Tomorrow (Steam, April 22, GeForce RTX 5080-ready)
- ’83 (Steam, April 23, GeForce RTX 5080-ready)
- Diablo III (Ubisoft Connect, April 23)
- Crimson Desert (Xbox, via Xbox Play Anywhere, GeForce RTX 5080-ready)
- MapleStory M (Steam)
The headline addition is Vampire Crawlers: The Turbo Wildcard, a roguelite horde-escape game set in the Vampire Survivors universe. NVIDIA highlights its chaotic power-up stacking and unpredictable upgrade paths as strengths that play well on the cloud, where smooth performance keeps dodge-heavy gameplay responsive.
Diablo III’s arrival on Ubisoft Connect is a notable signal. As Ubisoft continues integrating classic Activision Blizzard titles under its platform following the Microsoft-Activision deal’s licensing arrangements, GeForce NOW users with Ubisoft+ subscriptions gain access to these titles directly, and the new labels make that access immediately visible.
Free Marvel Rivals Thor Skin for GeForce NOW Members
NVIDIA is also offering a free Thor Midgard Umber costume for Marvel Rivals. Premium GeForce NOW members received early access starting April 23, while free-tier users can claim the reward from April 24 onward. The deadline to redeem is May 23, 2026.
To claim the skin, users need to visit the GeForce NOW account portal, redeem the reward code, then enter it in Marvel Rivals via the “Bundle Code” option on the settings screen. The code works across all platforms, including PlayStation 5 and Xbox, but must be initially obtained through the NVIDIA ecosystem. Each code is single-use.
What Else Came Out of GDC 2026?
The label system was just one part of a broader set of GDC 2026 announcements. NVIDIA also revealed that GOG account linking and library syncing are coming soon, joining the existing single sign-on support for Xbox, Ubisoft Connect, Epic, Battle.net, and the newly added Gaijin.net. Select Xbox titles have also been added to the Install-to-Play library, including Brutal Legend, Quantum Break, and Contrast.
On the hardware side, GeForce NOW Ultimate members gained support for up to 90 FPS streaming on VR headsets starting in March 2026. Compatible devices include Apple Vision Pro, Meta Quest, and Valve Index. The Ultimate tier runs on RTX 5080 servers, delivering up to 4K at 120 FPS or up to 240 FPS at 1080p for competitive play.
GeForce NOW Membership Options in 2026
For context on what these updates mean at different price points, here is the current membership structure in Europe:
| Tier | Monthly Price | Max Resolution | Max FPS | Session Length |
|---|---|---|---|---|
| Free | €0 | 1080p | 60 | 1 hour |
| Performance | €10.99 | 1440p | 60 | 6 hours |
| Ultimate | €21.99 | 4K HDR | 120 | 8 hours |
Day passes are also available for both Performance and Ultimate tiers, giving 24 hours of premium access without a monthly commitment. The Performance and Ultimate tiers both benefit from the new label system, as subscription account linking is available across all membership levels. The labels are functional even on the free tier, provided you have connected your Game Pass or Ubisoft+ accounts.
How GeForce NOW Compares to Xbox Cloud Gaming
The label update draws an interesting comparison to Xbox Cloud Gaming, which is bundled into Game Pass Ultimate (currently $22.99/month in the US after an April 2026 price reduction). Xbox Cloud Gaming streams Game Pass titles directly at up to 1080p and 60 FPS, while GeForce NOW streams your own library at up to 4K 120 FPS on the Ultimate tier.
The key difference remains ownership: GeForce NOW requires you to own or subscribe to games through separate stores, while Xbox Cloud Gaming provides a curated catalogue. The new labels effectively bridge part of that gap by making Game Pass content visible within GeForce NOW’s interface, although the actual game streaming still depends on having the relevant subscription active.
For a deeper look at recent Game Pass changes and pricing, GamerMarkt’s breakdown of the April 2026 Game Pass price cuts covers the latest tier restructuring in detail.
Things Worth Knowing Before You Start
Do I need to buy games again to play them on GeForce NOW?
No. GeForce NOW connects to your existing libraries on Steam, Epic Games Store, Ubisoft Connect, and Xbox. If you already own a game or have access to it through Game Pass or Ubisoft+, you can stream it through GeForce NOW without repurchasing. The new labels make it easier to identify which subscription grants access to each title.
Which devices support GeForce NOW?
GeForce NOW runs on PC, Mac, Chromebooks, Android phones and tablets, iPhones and iPads (via Safari), gaming handhelds like Steam Deck and ROG Ally, smart TVs from Samsung and LG, NVIDIA SHIELD TV, Amazon Fire TV, and VR headsets including Apple Vision Pro and Meta Quest.
What internet speed do I need?
NVIDIA recommends at least 25 Mbps for 1080p at 60 FPS, 35 Mbps for 1440p at 120 FPS, and 40 to 45 Mbps for 4K streaming. A wired Ethernet or strong 5 GHz Wi-Fi connection is strongly recommended, and latency to an NVIDIA data centre should ideally be under 40 ms for the best experience.
Is the Thor Midgard Umber skin really free?
Yes. The skin is available through the GeForce NOW account portal or the NVIDIA app rewards section. After claiming the code, you redeem it in Marvel Rivals via the Bundle Code menu. The offer expires on May 23, 2026, and each code is single-use.
Can I use the label feature on the free tier?
Yes. The in-app labels appear for any GeForce NOW user who has linked their Xbox or Ubisoft Connect account, regardless of membership tier. You will still be subject to the free tier’s session and queue limitations, but the labels themselves are universally available.
